Maarten Kruijtzer


Maarten Kruijtzer is a beer industry veteran with 22 years beermarket experience on 4 different continents. His career started with Heineken in the Netherlands.  In the mid 90’s he built Heineken’s export business from scratch in markets like Taiwan and Russia.  Following his success in that area he was Marketing Director for 10 different markets in Africa.  His next position was VP of On Premise sales at Heineken USA,  Most recently he ran the Heineken Brewery operations in the French Caribbean.He co-owns a craft brewery (St. Christoffel) in the Netherlands and has recently developed the CraftCanTravel business, where he is responsible for supplier’s contacts, the overall exporting strategy,  respective markets operational  planning and implementation  and  distribution network management. Maarten Kruijtzer lives and works in Rye, NY, USA.  

Harmen Peters

Harmen Peters has 25 years of experience in large international companies in retail, distribution and industry. He started his career at Polynorm as a financial specialist and reached several CFO positions at companies with 100 mil. turnover. During his career he helped these companies organize their international expansion in Spain, Germany, France and The United Kingdom. Harmen has a lot of experience in setting up of greenfield organizations and acquisitions of an array of companies within Europe. Within the CraftCanTravel organization he is responsable for finance and a number of organizational aspects at the European base of CCT.

Hans van Zon

Hans van Zon is an entrepreneur and owner of a Construction Supply Company in Voorschoten, Holland. Before becoming owner of his own company Hans has had a variety of career experiences throughout the Heineken Company, where he held several positions in Holland, as well as internationally, predominantly in the United States. Hans has extensive experience in the field of Logistics and Supply Chain Management, both ‘hands on’ as well as strategically. Hans also operated as a free-lance Supply Chain Consultant/Interim Manager for a beverage Company in South Africa. Within CCT Hans is resposnsable for all Supply Chain and Logistical issues.




Both in Europe as well as in Asia, CraftCanTravel LLC employs several experienced beer market professionals who assist and support our partners in executing operational plans, developing the U.S. Craft segment and making the specific portfolios an integral part of the respective beer markets.


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